FAQ

Frequently asked questions

Everything about setting up, monitoring and optimizing your AI visibility with GreatCompany.

How do I set up my GreatCompany.ai account?

You set up your GreatCompany.ai account by entering your company details, adding competitors and selecting prompts you want to be found for.

After registration, the platform intuitively guides you through these settings, so you're up and running within minutes. GreatCompany.ai provides clear instructions during configuration, laying a strong foundation for your AI discoverability! Check the Academy for more information about all features.

What information should I enter in Settings?

In Settings, you enter your company name, website URL, industry, service area and up to 3 locations where your company is active.

GreatCompany.ai uses this data to determine which questions (prompts) are relevant for your company and how results are measured. The more complete and specific you fill this in, the better GreatCompany.ai can optimize your visibility. Read more about how we measure in our measurement methodology.

Can I add my competitors in GreatCompany.ai?

Yes, you can add up to 5 competitors with their website URL to directly compare your AI visibility with the competition.

With each automatic prompt test, you see whether these competitors appear in the AI answer. This way you can directly compare your AI visibility with that of the competition. By adding your competitors, GreatCompany.ai keeps you continuously informed of your position in the market.

What is the Prompt tracker and how do I use it?

The Prompt tracker automatically monitors daily the questions your company should be found for on AI platforms like ChatGPT.

You simply add the prompts (questions) you want to be found for, for example "Who offers [your service] in [your city]?". In the Prompt tracker you can organize your prompts into convenient segments per topic or product. You can edit, duplicate or delete prompts whenever you want. Need new inspiration? Import fresh question ideas directly from the Promptfinder with one click.

How do I get the most out of my prompts in the tracker?

Group your prompts into segments, link them to relevant landing pages and view results daily to improve your content in a targeted way.

GreatCompany.ai measures every day whether your answer appears in the AI results for that question. Regularly review the results and adjust your content based on the insights, for example if certain information is missing or can be clarified. Read more about our measurement methodology. With consistent optimization and by adding new frequently asked questions via the Promptfinder, you gradually increase your presence in AI answers.

What are "Prompt results" in GreatCompany.ai?

Prompt results shows per question the full AI answer, whether your company is mentioned, at what position, and which competitors appear.

You see all test results of your configured prompts daily. Thanks to handy filters, you can easily sort the results by specific prompt segments, by AI platform (e.g. ChatGPT or Perplexity) and by period. With these insights you know exactly how your company is performing in AI answers and where you can still improve. Check the Prompt tracker page for more information.

What does GEO Analytics entail and why is it useful?

GEO Analytics measures in real-time how many visitors come to your website via AI platforms like ChatGPT and Perplexity.

When someone clicks on your link in a ChatGPT answer or from Perplexity, GEO Analytics registers it immediately. You see which pages that AI user visits and via which platform they landed on your site. These insights are invaluable: you discover which AI sources generate the most traffic and which content on your site performs best.

Can I compare my performance with competitors in Analytics?

Yes, in Prompt results you see per question whether your competitors appear in the same AI answer and how often.

This way you can directly see if a competitor is gaining ground on certain questions. This comparison gives you a clear picture of your competitive position. If a competitor is often mentioned on questions where you are absent? Then you know where to pay extra attention. GreatCompany.ai then helps you with targeted optimization tips via the GEO analysis.

What is a GEO analysis and how does it improve my discoverability?

A GEO analysis gives you a score from 0 to 100 indicating how well a web page is optimized for AI, plus concrete improvement points.

You enter the URL of that page and GreatCompany.ai gives you a report with concrete recommendations for structured data, entities, NAP data and key facts blocks. You see exactly which information AI platforms currently do pick up from your page and what they don't. Read more about the GEO analysis and how to use these insights.

What improvement points can GreatCompany.ai recommend after a GEO analysis?

After a GEO analysis you get tips like adding Schema.org structured data, NAP data, entities and key facts blocks that AI platforms can pick up.

Think of recommendations like "Add Organization Schema", "Make your NAP data visible" or "Add a key facts block so AI can answer directly". The nice thing is that these tips are specific to your page and based on what the AI algorithms do or don't see. By implementing these improvement points you make your website increasingly AI-proof. Check the GEO analysis page for examples.

What does the GEO Technical Audit check and why is it important?

The GEO Technical Audit scans your page for AI crawler access, structured data, entities and machine-readable signals that determine how well AI picks up your information.

This is NOT an SEO tool but focuses specifically on GEO factors. GreatCompany.ai gives you targeted recommendations per technical component to improve it. By following these tips you ensure your website is optimally discoverable for AI platforms. More about integrations can be found in the Academy.

What is the AI Visibility Test and how do I use it?

With the AI Visibility Test you type a question and see the live answer from ChatGPT, Perplexity or Gemini, including whether your company is mentioned.

This test is ideal to quickly try out a new prompt or to see how your optimizations are paying off. The nice thing is that you can use the AI Visibility Test unlimited, so you continuously have insight into your AI discoverability, without having to wait for the daily automatic tests. View all features of GreatCompany.ai.

How does the Promptfinder work and what does it deliver?

The Promptfinder automatically generates relevant question suggestions based on your company profile, sector and region that you add to your tracker with one click.

This way you discover which topics and search questions are playing in the market, including surprising terms you may not have thought of. For each suggested question, Promptfinder also gives an indication of relevance or popularity, so you know which ideas are worthwhile. This way you effortlessly supplement your content strategy with current questions that live with your target group. Read more about the Prompt tracker.

What is an LLMs.txt file and why is it important?

An LLMs.txt file is a structured text file that tells AI platforms which official information you have published about your company.

You can see it as the sibling of a robots.txt file, but specifically for Large Language Models (LLMs) like ChatGPT. It contains your company name, description, services, locations, etc. By placing this file on your website, AI systems can directly see which information you have officially published. GreatCompany.ai automatically generates the file based on the company details you enter. Check the Academy for more explanation.