In the works
What is GEO? Generative Engine Optimization explained
Why AI answers are the new search results, and how GEO differs from classic SEO.
The GEO blog in English
Practical, no-nonsense articles on AI visibility: how ChatGPT, Perplexity and Google AI pick the businesses they recommend, and what you can do to be one of them. This is what we are working on:
In the works
How to measure your visibility in ChatGPT
From prompts to mention rates: the metrics that tell you whether AI recommends your business.
In the works
The prompt tracker playbook
Which prompts to track for your industry, and how to turn the results into action.
In the works
Schema and structured data for AI answers
The technical foundations that make it easier for AI platforms to read and cite your site.
Do you read Dutch? There are 76 published articles on briljant.nl/blog.
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