Measurement Methodology
How Briljant measures your AI visibility and why our method is reliable.
Daily automatic tests
Every day Briljant automatically runs tests via a scheduled job. Per run we test about 10 prompts around a fixed time. A rotation system ensures all your prompts are fairly distributed over time.
70/30 variant mix
We test 70% generic prompts and 30% prompts with your brand name. This gives you a realistic picture of how often your business is spontaneously mentioned and how well you are recognized when customers specifically search for you.
What we store
From every AI answer we store the complete response, including source references and citations. So you can always look back at what an AI platform answered.
Deduplication
We use SHA-256 hashing to detect identical answers. Only unique answers count in your statistics.